Torii
Bringing clarity to the home buying process
Real Estate / Consumer Experience
OVERVIEW
Torii is a real estate brokerage focused on helping buyers navigate the homebuying process. I led the design of an end-to-end experience that brought structure, visibility, and guidance to a traditionally fragmented journey.
INSIGHT
Buying a home involves dozens of decisions, documents, and conversations, yet buyers rarely have a clear understanding of where they are in the process or what comes next. Important information is often scattered across emails, applications, and conversations with agents, creating uncertainty throughout the journey.
STRATEGY
The goal was to create a single source of truth for the homebuying experience—guiding buyers through onboarding, centralizing critical information, and making progress visible at every stage. Rather than relying on agents to manually drive the process, the experience was designed to provide buyers with greater autonomy while keeping agents informed and engaged.
EXECUTION
The work focused on creating a cohesive buyer journey from initial onboarding through application completion. This included designing the platform's information architecture, dashboard experience, progress tracking system, and supporting workflows that helped buyers navigate each stage of the process.
OUTCOME
The resulting experience gave buyers greater clarity and confidence throughout the homebuying journey while helping agents collect better information and support clients more effectively. More broadly, the platform established a foundation for a more transparent and product-led approach to the customer experience.
